The joint effects of advertising and product trial: A source-monitoring perspective

Doreen Kum () and Yih Lee

Marketing Letters, 2011, vol. 22, issue 3, 213-226

Keywords: Advertising; Product trial; Source-monitoring; Memory reconstruction (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/s11002-010-9121-2

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