Business strategy, marketing organization culture, and performance

Stanley Slater (), Eric Olson () and Carol Finnegan ()

Marketing Letters, 2011, vol. 22, issue 3, 227-242

Keywords: Business strategy; Organizational culture; Performance; Configuration theory; Strategy implementation; Miles and snow; Marketing organization (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (12)

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DOI: 10.1007/s11002-010-9122-1

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