The relationship between in-store marketing and observed sales for organic versus fair trade products

Erica Herpen (), Erjen Nierop () and Laurens Sloot ()

Marketing Letters, 2012, vol. 23, issue 1, 293-308

Keywords: Organic; Fair trade; Shelf layout; Price promotions; Market share; Sales data (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11002-011-9154-1

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