How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias

Ashwani Monga (), Haipeng (Allan) Chen (), Michael Tsiros () and Mona Srivastava ()

Marketing Letters, 2012, vol. 23, issue 1, 45 pages

Keywords: Impact bias; Affective forecasting; Buyer–seller relationship; Judgment and decision making (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11002-010-9133-y

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