It is all in the mix: The interactive effect of music tempo and mode on in-store sales

Klemens Knoferle, Eric Spangenberg (), Andreas Herrmann and Jan Landwehr

Marketing Letters, 2012, vol. 23, issue 1, 325-337

Keywords: Retail atmospherics; Musical tempo; Musical mode; Linear mixed models (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (12)

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DOI: 10.1007/s11002-011-9156-z

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