Regret and performance uncertainty in consumer repeat choice

Rong Chen () and Jianmin Jia ()

Marketing Letters, 2012, vol. 23, issue 1, 353-365

Keywords: Regret; Performance uncertainty; Risk attitude; Consumer choice; Bayesian model (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11002-011-9159-9

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