Social Action through Educational Strategies: Ethics and the Election of Communication Etudies in Spain (English version)

Joan-Francesc Fondevila-Gascón (), Josep-Lluís del Olmo-Arriaga () and Marta Carreras-Alcalde ()
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Joan-Francesc Fondevila-Gascón: PhD in Journalism, Director and Professon of the Department of Communication Sciences and Official Master in Digital Communication and New Technologies in Abat Oliba CEU University, Principal Researcher in the Research Group about Digital Journalism and Broadband, CECABLE (Cable Studies Center) Director
Josep-Lluís del Olmo-Arriaga: PhD in Marketing and Market Research, Professor in Abat Oliba CEU University
Marta Carreras-Alcalde: Graduated in Classics, Researcher in the Research Group about Digital Journalism and Broadband and in CECABLE (Cable Studies Center)

Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, 2012, vol. 3, 63-79

Abstract: The study of social action through educational strategies inspires the weight of ethic factors to choose Communication studies. It allows aprioristic data about the ethics in the future journalists and mass media professionals. It also collaborates in the marketing strategies. In our study we analyze the impact of ethics and values in the students’ choice of Communication studies in the Spanish University. We analyze the impact degree of ethics and Christian values in the selection process. We observe a high influence of ethics (humanistic and holistic ethics in the training, religious orientation) as a factor considered to select the Communication studies.

Keywords: Ethics; Journalism; Communication; Strategies; Social Action; University (search for similar items in EconPapers)
JEL-codes: A23 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev1rl:v:3:y:2012:i::p:63-79

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