Management Skills and Growth Strategies in a Post-Pandemic World

Uday Salunkhe and Bharath Rajan
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Uday Salunkhe: L. N. Welingkar Institute of Management Development and Research (WeSchool), Mumbai, India.
Bharath Rajan: L. N. Welingkar Institute of Management Development and Research (WeSchool), Mumbai, India.

Transnational Marketing Journal, 2021, vol. 9, issue 2, 181-193

Abstract: This article discusses the ten research studies that constitute the Transnational Marketing Journal (TMJ) special issue, which has the stated intent on investigating the development of management skills and growth strategies in the post-pandemic world. The ten studies collectively offer insights in this regard that are applicable for pandemic and non-pandemic situations. This special issue runs the gamut of management actions and prepares companies for the future. The proposed integrative framework in this article categorises the ten studies based on their implications on countries, companies, and consumers. Further, this article identifies and delineates future research directions that emanate from the limitations posed by the ten studies and based on topics that are not covered in this issue. Overall, this article aims to serve as a guide to understand and appreciate this special issue on a topic of vital interest.

Keywords: Management skills; pandemic; growth strategies; COVID-19 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:9:y:2021:i:2:p:181-193

DOI: 10.33182/tmj.v9i2.1588

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