INTERNET MARKETING AS A TOOL TO ENSURE THE COMPETITIVE ADVANTAGE OF A CONSTRUCTION COMPANY

Romadanova Y.
Additional contact information
Romadanova Y.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2020, vol. 3

Abstract: The article examines the concept of Internet marketing and its key features. The features of the construction industry are highlighted and the main methods of Internet marketing that provide a competitive advantage for a construction company are considered.

Keywords: Internet; marketing; construction; competitive advantage. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v3_11_2020/Romadanova.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:11

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().