TRANSFORMATION OF MARKETING ACTIVITIES OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Filippova A.
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Filippova A.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2020, vol. 3

Abstract: The digital economy is a dynamically developing form of business activity in the information society. Digital technologies penetrate everywhere and take a strong position in the real sector of the economy. The emergence of new digital infrastructures, the development of computer technologies and digital communications create new opportunities in the field of information technologies, their introduction into the socio-political and economic life of society, form a new system of the world economy - digital. It is obvious that these accompanying changes in the economic system actualize the task of assessing the impact of the digital economy on the main driver of the economic system - small business.

Keywords: marketing activities; marketing tools; digital economy; digitalization; small and medium enterprises. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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