Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research

Roman Sidorchuk and Irina Skorobogatykh
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Irina Skorobogatykh: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 1

Abstract: The paper deals with marketing research of public transport Mountains. Moscow. The methodology of research on the method of observation-based marketing technology "Mystery Shopper" using indicators of quality of transportation services. In this paper we demonstrate some limitations of this approach to ensure the transition of users of private cars to use public transport.

Keywords: market research; mystery shopping; public transportation; service quality; customer satisfaction (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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