CREATIVE MARKETING TOOLS: CREATIVE ADVERTISING AND CREATIVE STRATEGIES

Yu.V. Yermakov () and Nadegda M. Starobinskaya ()
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Yu.V. Yermakov: Russian State Hydrometeorological University
Nadegda M. Starobinskaya: Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2019, vol. 1

Abstract: This paper is devoted to creative marketing and the need to use its tools in the era of dominance of intangible assets. The article discusses in detail such an instrument of creative marketing as creative advertising, examines the main points related to creative strategies.

Keywords: advertising; creative advertising; creative strategy. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_3_19

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