CONTENT CREATION FOR SHOPPING MALLS PROMOTION IN SOCIAL NETWORKS (SMM-SocialMediaMarketing)

Natalia A. Zhikina () and Ekaterina A. Ledentsova ()
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Natalia A. Zhikina: Perm State National Research University
Ekaterina A. Ledentsova: Perm State National Research University

Annals of marketing-mba, 2019, vol. 1

Abstract: The article discusses the possibility of improving the content in the social networks of shopping centers in Perm. The authors conducted a content analysis of social networks Vkontakte, Instagram and Facebook, which operate shopping centers in Perm. On the basis of the study, recommendations were developed to improve the content plan for promotion in SMM.

Keywords: SMM; shopping center; promotion; content analysis; social networks (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_4_19

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