JSC “ALFA-BANK” marketing policy. problems and perspectives

A. Kirillov (), E. Kuznetcova () and M. Martirosian ()
Additional contact information
A. Kirillov: Perm State National Research University
E. Kuznetcova: Perm State National Research University
M. Martirosian: Perm State National Research University

Annals of marketing-mba, 2013, vol. 2

Abstract: The article is devoted to the results of JSC “Alfa-Bank” consumers’ segmentation and the following complex marketing research. The article suggests the ways of the bank’s marketing policy improvement.

Keywords: bank marketing problems; marketing policy; bank marketing perspectives of development. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_11_13

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