Problems of the consumer market in Ukraine

I. Novoitenko ()
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I. Novoitenko: Applied Economics Department of National University of Food Technologies (Ukraine).

Annals of marketing-mba, 2013, vol. 2

Abstract: Domestic enterprises and importers of food products in Ukraine operate in a highly competitive market. Despite the representation of a lot of goods, their quality characteristics don’t meet the demand. Low purchasing power of the population of Ukraine determines the demand for products at low prices, which produced from poor quality materials, doesn’t meet sanitary standards and isn’t safe for life and health. The insensible character of responsibility for such offenses increase the importance of decision the problem of food safety in Ukraine.

Keywords: food; exports; imports; food safety; food industry of Ukraine (search for similar items in EconPapers)
JEL-codes: D4 L10 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_12_13

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