Higher education institution brand as a factor of its competitiveness

Bonchukova Daria A. (), Ermakov Yuri () and Chesnokova Maria S. ()
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Bonchukova Daria A.: Herzen’s Russian State Pedagogical University
Ermakov Yuri: The State Polar Academy
Chesnokova Maria S.: St. Petersburg State University

Annals of marketing-mba, 2014, vol. 2

Abstract: The given article deals with the concept of higher education institutions competitiveness and four basic approaches to competitiveness. The paper concludes that the creation and development of the brand of the university allows it to actively involve consumers of educational services.

Keywords: education system; competitiveness of higher education institutions; higher scholl financing; higher education institution brand. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_1_14

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