Strategic marketing and competitiveness of high school

D. Bonchukova () and N. Starobinskaya ()
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D. Bonchukova: Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University
N. Starobinskaya: Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2013, vol. 2

Abstract: Today, taking part in competing for prospective students, the university should create visible differences in their services to potential customers. Therefore there is a need not only to develop a strategy, but also in the application of strategic marketing tools that would help to use the competitive advantages. The article also discussed in details the factors affecting the university’s competitiveness.

Keywords: educational institution’s competitiveness; strategic management; educational public policy; strategic marketing. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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