Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain)

Andrew Golubnik
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Andrew Golubnik: student of marketing Russian Economical Plehanov's Academy

Annals of marketing-mba, 2010, vol. 2

Abstract: Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.

Keywords: price of indifference; marketing; tourism; Spain; Tenerife; pricing; IDP; consume index; consume parameter (search for similar items in EconPapers)
JEL-codes: L83 M1 M31 (search for similar items in EconPapers)
Date: 2010
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