Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain)

Irina Kosarinskaya
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Irina Kosarinskaya: student of marketing Russian Economical Plehanov's Academy

Annals of marketing-mba, 2010, vol. 2

Abstract: The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

Keywords: price of indifference; marketing; tourism; Spain; Tenerife; pricing; IDP; consume index; consume parameter (search for similar items in EconPapers)
JEL-codes: L83 M1 M31 (search for similar items in EconPapers)
Date: 2010
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