Promotion marketing activities in universities

Guseva I.B. () and Ledentcova E.A. ()
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Guseva I.B.: Perm State National Research University
Ledentcova E.A.: Perm State National Research University

Annals of marketing-mba, 2014, vol. 2

Abstract: The article discusses the need for promotion of educational services through such means of marketing communications as advertising and personal selling , able to satisfy user requests. The results of market research - questioning school graduates of Perm, which was carried out in order to create an effective advertising campaign to attract entrants. Experience can be used in the advertising campaign universities in Russia , in particular , Perm State National Research University.

Keywords: competitiveness; marketing and complex marketing activities in higher education; graduate; university. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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