 Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)Maltseva N. V. () and
Kerzina E. A. ()
Annals of marketing-mba, 2014, vol. 2 Abstract: This article discusses the problem of choosing an educational institution of higher professional education and further training profile. A comparative analysis of the Perm State National Research University with universities competitors to identify the reasons for choosing this university. By indicators such as cost of training, the number of budget and commercial places. The paper identifies the factors influencing the choice of profile young man. For this market research was conducted using a questionnaire. In the survey, students attended the first and second directions of course management and economics. After we compared the expected and actual choice. The results showed that the real choice is made at the time of writing the application for training profile. In connection with what were the measures on student interaction, and the university departments, which should help the student in the "right" professional self . Keywords: young man; factors of a choice of higher education institution; factors of a choice of a profile of training; preferences of the young man; interest. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_6_14 Access Statistics for this article More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC. |
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