ANALYSIS OF AUTHORITATIVE PUBLICATIONS: FREE PRESS (RUSSIA) AND THE ECONOMIST (UK)

Kiseleva A.A. ()
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Kiseleva A.A.: in corporated business-systems

Annals of marketing-mba, 2015, vol. 2

Abstract: The article discovers the main differences in marketing strategy between two magazines. Foreign and domestic experience allows us to consider the process of creating a "new edition" by stages

Keywords: media marketing; foreign media; new media; media promotion; internet journalism (search for similar items in EconPapers)
JEL-codes: L82 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_6_15

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