BREAKTHROUGH POSITIONING OF SECONDARY VOCATIONAL EDUCATION INSTITUTIONS IN THE ERA OF GLOBALIZATION

Natalia A. Pashkus ()
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Natalia A. Pashkus: Herzen State Pedagogical University

Annals of marketing-mba, 2019, vol. 2

Abstract: The paper is devoted to the problem of forming a strong cluster of secondary vocational education in Russia. In the era of globalization, toughening competition in the global education market, high economic and political risks, the development and implementation of an educational institution development strategy requires a search for new approaches and the development of new methods and ways to implement it. The paper proposes a model of breakthrough positioning of institutions of secondary vocational education, by which it is possible to identify effective strategies of institutions and to carry out their ranking. The use of this model will avoid the high risks of secondary vocational education institutions in the implementation of their competitive strategies. The work carried out the positioning of institutions of secondary vocational education on the modified matrix of Cagan and Vogel and proposed strategies for their development in accordance with the position taken.

Keywords: education system; efficiency; the concept of breakthrough positioning of the Cagan-Vogel; assessment of the competitiveness of educational institutions. (search for similar items in EconPapers)
JEL-codes: I25 M31 (search for similar items in EconPapers)
Date: 2019
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