PRODUCT PROMOTION IMPROVEMENT

M. Diakonidze () and V. Pyankov ()
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M. Diakonidze: Perm State National Research University
V. Pyankov: master student associate professor Perm State National Research University

Annals of marketing-mba, 2013, vol. 2

Abstract: The article is dedicated to the problems faced by companies during a new competitive insurance product market launch. In the article the new products working out risk levels are set. The particularities of auto dealers and insurance companies cooperation is studied on the example of the “crash protection” service.

Keywords: profitability; product working out; crash protection; auto retail. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_7_13

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