Marketing research of the competitive strategies of the main product retail networks of Perm

E. Kel'bakh () and A. Kocharyan ()
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E. Kel'bakh: Perm State National Research University, marketing department
A. Kocharyan: Perm State National Research University, marketing department

Annals of marketing-mba, 2013, vol. 3

Abstract: Main Perm food-retailer’s rival strategies were analyzed and the importances of competition existence were mentioned in this work. The sales amount leader was revealed basing on the research and main retailer’s rival strategies became formed. Author gives a general description of features which suit the retailers in the city. During the research principal factors, which influence on the customers behavior when choosing the retail chain, were named. Basing on the research above Author gives exact strategies for successful working to the following retailers: OOO «Vivat» and ÎÎÎ «Semya».

Keywords: Competitiveness; retail trade; market share; range; competition, competitive advantage; marketing strategy. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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