APPLICATION TECHNIQUE OF THE INVESTMENT ATTRACTIVENESS AND COMPETITIVENESS ANALYSIS OF THE ART FACILITIES TO THE SEGMENT RUSSIAN PAINTING

M. V. Pashkus ()
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M. V. Pashkus: Department of economic theory and economic policy of the St. Petersburg State University

Annals of marketing-mba, 2014, vol. 3

Abstract: This article is devoted to investment attractiveness evaluation of various art objects. The paper substantiates the use of a matrix of strategic positioning techniques of the art facilities to identify their competitive status in order to reduce market risks for potential investors. The proposed method is demonstrated by the author on the specific example of Russian painting. The article also reveals the impact on the competitive status of the art object brand strength of the auction house, which represents the analyses product.

Keywords: art object; the method of analytic hierarchy process; the auction house; art market; art dealer; positioning matrix; the matrix of the interdependence of the criteria of judgment matrix; the maximum eigenvalue of the matrix; consistency index; the relative consistency (search for similar items in EconPapers)
JEL-codes: Z11 (search for similar items in EconPapers)
Date: 2014
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