TOURIST POTENTIAL AREA: FOCUS ON TOURISTS AND / OR EXCURSIONISTS?

Tatiana S. Krasnikova ()
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Tatiana S. Krasnikova: "Scientific development", Ltd.

Annals of marketing-mba, 2015, vol. 3

Abstract: The article deals with the basic concepts related to the disclosure of the tourist potential of the territory: tourists and excursionists, and also paid great attention to marketing aspects of focusing on one of the data components of the tourist flow.

Keywords: flow of tourists; tourist; sightseer; key success factors of the territory; the brand of the city (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_13_15

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