Marketing of high school: challenges and evaluation of problems

D. Bonchukova () and N. Starobinskaya ()
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D. Bonchukova: Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University
N. Starobinskaya: Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2013, vol. 3

Abstract: In the modern era, the era of impalpable assets and intensifying competition universities more and more attention should be paid to the construction of effective marketing services. In this article for a Herzen State Pedagogical University of Russia deals with the problems of organization of marketing approaches to assessing its effectiveness and detail the possible changes that make the service more efficient.

Keywords: university; marketing service; competitive educational institutions; integrated marketing communications. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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