Relationship marketing and life-cycle of small enterprise (SME)

Roman Sidorchuk

Annals of marketing-mba, 2011, vol. 3

Abstract: The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk regions and in the Krasnodar region. Some results of analysis demonstrate the link between marketing and life-cycle of small businesses (SME).

Keywords: Distribution channels; channel management; marketing channels; meat industry; meat gastronomy; small business; development of retail formats; "reset" the distribution channels; Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè; óïðàâëåíèå êàíàëàìè; ìàðêåòèíãîâûå êàíàëû; ìÿñíàÿ èíäóñòðèÿ; ìÿñíàÿ ãàñòðîíîìèÿ; ìàëûé áèçíåñ; ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè; «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ. (search for similar items in EconPapers)
JEL-codes: L1 M13 M31 O29 (search for similar items in EconPapers)
Date: 2011
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