SOCIAL PARTNERSHIP OF SCHOOL AND THEATER: PROMOTION OF CULTURAL VALUES

Eroma Marina ()
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Eroma Marina: The Herzen State Pedagogical University of Russia

Annals of marketing-mba, 2022, vol. 3

Abstract: The article explores the ways of updating the social partnership of the school and the theater in the current social and cultural environment from the point of view of promoting cultural values. There are contradictions in this area of partnership that need to be overcome, the need to revise modern educational programs. The author focuses on the development and implementation of project activities, taking into account the peculiarities of information retention and psychological perception of modern high school students, the first digital generation.

Keywords: education; social partnership; cultural values; social marketing; school; theater; digital technologies. (search for similar items in EconPapers)
JEL-codes: H52 Z18 (search for similar items in EconPapers)
Date: 2022
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