Impact of marketing on the lifecycle of small businesses in Russia

Roman Sidorchuk

Annals of marketing-mba, 2012, vol. 3

Abstract: Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen only as a supplement to business. However, marketing is not just a functional component of the business; it is also the basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching the hypothesis of a link between the stages of the lifecycle of small businesses and certain components of marketing.

Keywords: SME; enterprise lifecycle; marketing; marketing enterprise; Adizes development stage; key business competence; business marketing strategy; enterprise growth rates; market growth rate; ìàðêåòèíã; ìàëûé áèçíåñ; ìàëîå ïðåäïðèíèìàòåëüñòâî; ïîääåðæêà ìàëîãî áèçíåñà (search for similar items in EconPapers)
JEL-codes: L11 M11 M31 O52 Q13 R3 (search for similar items in EconPapers)
Date: 2012
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