Complex Internet Promotion of Goods and Services

Bystrova Daria ()
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Bystrova Daria: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 3

Abstract: The article is devoted to studying of internet tools for promotion of goods and services. Nowadays internet promotion has become an important issue for many companies including medium and small businesses. The choice of promotional instrument depends on business specifics, its purposes and objectives. The article describes properly different methods of internet marketing activities and gives some recommendations for the use.

Keywords: interactive marketing; internet promotion; internet advertising; contextual advertising; search engine optimization; SMM; banner; viral advertising; small and medium business. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_7_15

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