TYPES AND SOURCES OF VALUE CREATION WITHIN THE CONTEXT OF COMPANY MANAGEMENT

N.A. Kolesnik ()
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N.A. Kolesnik: Laboratory for Network Organizational Forms of National Research University "Higher School of Economics"

Annals of marketing-mba, 2014, vol. 3

Abstract: The interrelation of the value types is established in the article: economic value, marketing value, firm value or managerial approach to value. The core role of marketing value for competitiveness is demonstrated. Author systemizes different types of marketing value (according to contemporary academic publications) by forms, sources and value creation participants . The paper could facilitate complex approach for customer value analysis and creation.

Keywords: economic policy; industrial policy; economic security; new industrial policy; the newest industrial policy (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2014
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