INFLUENCE OF GLOBAL TRENDS ON MARKETING

Gaukhar Niyetalina ()
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Gaukhar Niyetalina: “Turan†University

Annals of marketing-mba, 2019, vol. 4

Abstract: The article discusses the main global trends in consumption, which lead to the emergence of new goods, services and technologies, which are largely the result of innovative development, that demonstrats the possibility of commercialization of the most daring startup projects, as well as marketing tools that are used for the implementation of such projects. These trends appear in developed countries much earlier than in the former Soviet Union, but the lag is gradually decreasing, which undoubtedly indicates the speed of globalization.

Keywords: trend; marketing; consumption; innovation; globalization. (search for similar items in EconPapers)
JEL-codes: F60 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_19_19

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