Problems of marketing in small innovative enterprises

Roman Sidorchuk

Annals of marketing-mba, 2011, vol. 4

Abstract: Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk, Chelyabinsk Region and the Krasnodar Territory. Some results of the analysis, showing the feature in the marketing of innovative enterprises.

Keywords: The life cycle of the enterprise; business management; marketing; small business; small business; small business; innovation; small innovative companies; SME; Æèçíåííûé öèêë ïðåäïðèÿòèÿ; óïðàâëåíèå ïðåäïðèÿòèåì; ìàðêåòèíã; ìàëûé áèçíåñ; ìàëîå ïðåäïðèíèìàòåëüñòâî; ìàëûé áèçíåñ; èííîâàöèè; ìàëûå èííîâàöèîííûå ïðåäïðèÿòèÿ. (search for similar items in EconPapers)
JEL-codes: L1 M13 M31 O29 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v4_2/Marketing_Sidorchuk.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_1_11

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().