PARTNERSHIP AND COLLABORATION AS A WAY TO PROMOTE THE MAGAZINE IN THENETWORK

Darja Bartashevich () and Nadezda Rebrikova ()
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Darja Bartashevich: Financial University under the Government of the Russian Federation
Nadezda Rebrikova: Financial University under the Government of the Russian Federation

Annals of marketing-mba, 2019, vol. 4

Abstract: The article discusses the concepts of collaboration and partnership, and explains how they differ. Examples of collaboration and partnership are analyzed on specific cases. On the example of Café Societe Magazine, we consider how collaboration can be a way to promote the company in the network, which is the main goal of the work. The study used methods such as content analysis and comparison.

Keywords: partnership; collaboration; promotion; cooperation based on mutual benefit. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_2_19

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