STRATEGY DEVELOPMENT FEATURES OF THE COMPANY PROMOTION IN THE INTERNET, INCLUDING SOCIAL NETWORKS AND THE BLOGOSPHERE

Dmitry V. Fedyunin ()
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Dmitry V. Fedyunin: REU. G. V. Plekhanova"

Annals of marketing-mba, 2019, vol. 4

Abstract: Organizations are paying more and more attention to Internet promotion: they promote not only their products and services, but also corporate websites and mobile applications. Internet communications companies inform customers about the significant characteristics of the product or service, can also affect the emotions of users, their attitude to the organization as a whole. If we talk about advertising tools, in recent years it has been developing rapidly: there are new methods of influence on the target audience.

Keywords: Event industry; promotion of company services on the Internet; SMM; SEO; contextual advertising (search for similar items in EconPapers)
Date: 2019
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