ANALYSIS OF TENDENCIES OF CONSUMER BEHAVIOR DEVELOPMENT

Tatiana Beregovskaya () and Svetlana Grishaeva ()
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Tatiana Beregovskaya: State University of Management
Svetlana Grishaeva: State University of Management

Annals of marketing-mba, 2019, vol. 4

Abstract: The purpose of the study was to identify the reasons for the excessive consumption of mankind and to find ways to shift to responsible consumption. Works of classics in the field of economy and sociology, as well as trends of the modern market of goods and services, were analyzed. The economy of joint consumption is called the economy of the future, the society actively seeks ways of its application, reconsiders the importance of ownership.

Keywords: sociology of consumption; responsible consumption; consumer values; socially responsible marketing; marketing communications (search for similar items in EconPapers)
JEL-codes: D11 D12 M30 M31 M39 (search for similar items in EconPapers)
Date: 2019
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