FORMATION OF PREFERENCES OF CONSUMERS OF CHILDREN'S TOYS OIN THE RUSSIAN MARKET: EVOLUTION AND TRENDS

Galina A. Voloshina (), Polina A. Voloshina () and Irina I. Skorobogatykh ()
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Galina A. Voloshina: Plekhanov Russian University of Economics
Polina A. Voloshina: Plekhanov Russian University of Economics
Irina I. Skorobogatykh: Plekhanov Russian University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: This article discusses the features of the market of children's toys from the point of view of the behavior of buyers and consumers, as well as the means of loyalty management. The influence of economic factors on the trends of purchasing toys of different price categories and changing points of sale, segmentation of the market of children's toys, leading companies selling imported toys in Russia, the analysis of preferences of children of different ages, considered innovative inventions in the field of goods for children.

Keywords: purchasing power; development trends; consumer loyalty; innovative products; consumer behavior; consumer demand (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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