TERRITORIAL MARKETING IN THE SYSTEM OF STRATEGIC MANAGEMENT OF THE REGION (ON THE EXAMPLE OF KOSTROMA REGION)

Maria Gulyaeva ()
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Maria Gulyaeva: FGBOU VO "Kostroma State University"

Annals of marketing-mba, 2019, vol. 4

Abstract: In article the situational analysis from positions of territorial marketing (consumers of the territory) on an example of the Kostroma region is carried out. The article presents the characteristics of the attractiveness of the territory for local residents and potential immigrants, for doing business and investing. The key problems hindering the development of the region are identified. Special attention is paid to the assessment of the tourist potential of the territory. The experience of collaborations of regional and local authorities, the business community and the University is presented.

Keywords: territory marketing; regional marketing; strategic management of the region; socio-economic development of the region. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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