 BUSINESS PROCESS DIGITALIZATION STRATEGY AND DRIVERS OF TRANSFORMATIONSeilis George ()
Annals of marketing-mba, 2022, vol. 3 Abstract: The scientific work presents the results of the analysis of the main directions of strategic development of Russian enterprises in the modern conditions of the new reality, which are characterized by the digital transformation of the economy, technology and business processes. The paper uses subject-object, structural-functional approaches, methods of system analysis, comparative techniques, statistical research methods. The information base of the research of scientific work consists of materials from periodical publishers and a scientific platform elibrary.ru . The paper considers the theoretical aspects digital transformation of business in Russia are formulated. The factors that are drivers in the implementation of the strategy of digital transformation of financial and production activities of enterprises are identified. Promising business development strategies are proposed under the conditions of digital transformation of business processes, taking into account the interests of stakeholders and drivers influencing the digitalization of the economy and entrepreneurial activity of economic entities in Russia. Keywords: digital economy; digitalization of business processes; digital transformation; digitalization strategy; public administration. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v9_3_22 Access Statistics for this article More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC. |
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