Misperceptions About Air Pollution: Implications for Willingness to Pay and Environmental Inequality

Matthew A. Tarduno and Reed Walker

No 34116, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: This paper explores whether misperceptions about air pollution contribute to environmental inequality in the United States. We use a two-part survey experiment to elicit respondents' beliefs about local air quality and pollution's effects on life expectancy. We document how misperception differs across demographic groups and then how this misperception affects willingness to pay (WTP) for cleaner air. Since misperception or beliefs may be correlated with other unobservable determinants of WTP, we randomly show selected participants customized information about their actual air pollution. This allows us to trace out how experimentally induced changes in beliefs affect WTP for air quality. Our results suggest significant misperceptions about air pollution in the US. Respondents, on average, overestimate both their air pollution exposure and its impact on life expectancy. Beliefs about relative air pollution are not systematically biased but are noisy. Despite some differences in misperceptions between Black and White respondents, counterfactual exercises do not suggest that rectifying these misperceptions would meaningfully close the observed gap in WTP and/or pollution exposure.

JEL-codes: H4 Q5 (search for similar items in EconPapers)
Date: 2025-08
New Economics Papers: this item is included in nep-dcm and nep-exp
Note: EEE PE
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.nber.org/papers/w34116.pdf (application/pdf)
Access to the full text is generally limited to series subscribers, however if the top level domain of the client browser is in a developing country or transition economy free access is provided. More information about subscriptions and free access is available at http://www.nber.org/wwphelp.html. Free access is also available to older working papers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nbr:nberwo:34116

Ordering information: This working paper can be ordered from
http://www.nber.org/papers/w34116
The price is Paper copy available by mail.

Access Statistics for this paper

More papers in NBER Working Papers from National Bureau of Economic Research, Inc National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.. Contact information at EDIRC.
Bibliographic data for series maintained by ().