The prospect of the theory of network effects for analyzing inter-o rganizational networks

I. Soloviev and A. Shaidullin
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I. Soloviev: HSE University, Moscow, Russia
A. Shaidullin: HSE University, Moscow, Russia

Journal of the New Economic Association, 2024, vol. 63, issue 2, 12-33

Abstract: The purpose of the study is to use the network effects theory for analyzing the growth of the utility of B2B networks on a contract basis. This work is motivated by researchers in this scientific to expand the theory of the network effects for industrial marketing with the help of interdisciplinary research, as well as the observed trends in Russian and international business to form networks and alliances. Most of the previous studies of industrial networks used monodisciplinary practices and was focused on qualitative analysis. Network effects studies were mostly focused on the study of B2C, B2B, and P2P platforms. However, industrial networks built on the basis of contracts are poorly covered even by now. The research methodology suggests the following step-by-step implementation: 1) analysis of the theoretical foundations of network effects and business networks; 2) adaptation of methods of network effects theory for the study of inter-organizational networks; 3) development of an approach to assessing the value of a partner and testing on the example of "Cisco". The results of the study: 1) the basics of integrating the theory of network effects and the network approach formed; 2) directions for future research proposed; 3) an approach to assessing the value of an added partner developed; 4) recommendations on the use of methodology for managing the portfolio of partners proposed.

Keywords: business network; inter-organizational network; network effects; B2B market; Metcalf's law (search for similar items in EconPapers)
JEL-codes: D85 L14 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:nea:journl:y:2024:i:63:p:12-33

DOI: 10.31737/22212264_2024_2_12-33

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