A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe

A K M Zakaria ()
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A K M Zakaria: Department of Business Economics and Management, School of Business Administration, Silesian University

No 75, Working Papers from Silesian University, School of Business Administration

Abstract: Marketing and Customer Relationship Management (CRM) are leading departments within an organization, contributing significantly to achieving industrial success. In the microfinance industry, CRM plays a crucial role in building customer trust and understanding their needs better. When serving refugee entrepreneurs, microfinance organizations face additional challenges due to diverse languages and cultures. However, they also have substantial opportunities to expand their business among refugee entrepreneurs. The aim of this working paper is to highlight the importance of CRM in the microfinance industry when serving refugee entrepreneurs in Europe. The study will analyse the challenges and opportunities of microfinance institutions (MFIs) in caring to this specific customer segment. The findings will assist microfinance institutes' marketing and CRM departments in satisfying refugee customers and achieving organizational objectives.

Keywords: CRM; refugee entrepreneurs; CRM on microfinance; MFIs; marketing (search for similar items in EconPapers)
JEL-codes: L26 L31 M31 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2023-07-06
New Economics Papers: this item is included in nep-ban, nep-ent, nep-eur and nep-mig
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