Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii

Mark E. Smith, Eileen O. van Ravenswaay and Stanley Thompson ()

American Journal of Agricultural Economics, 1988, vol. 70, issue 3, 513-520

Abstract: This article presents a procedure for estimating sales loss following a food contamination incident with application to the case of heptachlor contamination of fresh fluid milk in Oahu, Hawaii, in 1982. A major finding is that media coverage following the incident had a significant impact on milk purchases and that negative coverage had a larger effect than positive coverage. This conclusion implies that public statements by producers or government to assure the public of safe food supplies may be ineffective in restoring consumer confidence following the discovery of a food safety problem.

Date: 1988
References: Add references at CitEc
Citations: View citations in EconPapers (108)

Downloads: (external link)
http://hdl.handle.net/10.2307/1241489 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Working Paper: Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii (1987)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:ajagec:v:70:y:1988:i:3:p:513-520.

Access Statistics for this article

American Journal of Agricultural Economics is currently edited by Madhu Khanna, Brian E. Roe, James Vercammen and JunJie Wu

More articles in American Journal of Agricultural Economics from Agricultural and Applied Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().