Vendor Loyalty of Farmers: Characterisation, Description and Analysis

Maarten Kool

European Review of Agricultural Economics, 1994, vol. 21, issue 2, 287-307

Abstract: Distinction is made between true and spurious vendor loyalty of farmers based on two dimensions. Hypotheses are proposed describing the relationships between the two types of vendor loyalty and product-related characteristics, farm enterprise characteristics, farmer characteristics and buying variables. On the basis of an extended set of data, the existence of various types of vendor loyalty is determined (cluster analysis) and the proposed hypotheses are tested (multiple discriminant analysis). Three groups of farmers are determined with distinct types of vendor loyalty. Some interesting relationships between observed vendor loyalty and product-related characteristics, farm enterprise characteristics, farmer characteristics, and buying variables are shown. Copyright 1994 by Oxford University Press.

Date: 1994
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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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