A Goal-Based Model of Product Evaluation and Choice

Stijn M. J. van Osselaer and Chris Janiszewski

Journal of Consumer Research, 2012, vol. 39, issue 2, 260 - 292

Abstract: The authors propose a goal-based model of product evaluation and choice. The model is intended to account for the role of momentary goal activations in relatively straightforward product evaluation and choice processes. It contributes by (a) providing a coherent and consistent account for goal-based product evaluations/choices, (b) providing a theory of the way goal activation influences product evaluation and choice, and (c) generating predictions about novel phenomena, moderators, and boundary conditions in the area of goal-based product evaluations and choices.

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://dx.doi.org/10.1086/662643 (application/pdf)
http://dx.doi.org/10.1086/662643 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:doi:10.1086/662643

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().