Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Manoj Thomas and Claire I. Tsai

Journal of Consumer Research, 2012, vol. 39, issue 2, 324 - 340

Abstract: Psychological distance can reduce the subjective experience of difficulty caused by task complexity and task anxiety. Four experiments were conducted to test several related hypotheses. Psychological distance was altered by activating a construal mind-set and by varying bodily distance from a given task. Activating an abstract mind-set reduced the feeling of difficulty. A direct manipulation of distance from the task produced the same effect: participants found the task to be less difficult when they distanced themselves from the task by leaning back in their seats. The experiments not only identify psychological distance as a hitherto unexplored but ubiquitous determinant of task difficulty but also identify bodily distance as an antecedent of psychological distance.

Date: 2012
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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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