Hermeneutics and Consumer Research

Stephen J Arnold and Eileen Fischer

Journal of Consumer Research, 1994, vol. 21, issue 1, 55-70

Abstract: This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed. Copyright 1994 by the University of Chicago.

Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:21:y:1994:i:1:p:55-70

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