Informational Properties of Anxiety and Sadness, and Displaced Coping

Rajagopal Raghunathan, Michel T. Pham and Kim P. Corfman

Journal of Consumer Research, 2006, vol. 32, issue 4, 596-601

Abstract: Replicating Raghunathan and Pham ( 1999 ), results from two experiments confirm that while anxiety triggers a preference for options that are safer and provide a sense of control, sadness triggers a preference for options that are more rewarding and comforting. Results also indicate that these effects are driven by an affect-as-information process and are most pervasive when the source of anxiety or sadness is not salient. Finally, our results document a previously unrecognized phenomenon we term displaced coping, wherein affective states whose source is salient influence decisions that are seemingly-but not directly-related to the source of these affective states. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:32:y:2006:i:4:p:596-601

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